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Yokohama Tire’s New All-Season AVID Ascend GT™ Offers All-Season Handling, Long Mileage and a Smooth, Quiet Ride

/Consumer News

Yokohama Tire is set to introduce their latest offering in the grand touring segment, the all-new AVID Ascend GT. The highly advanced all-season tire, which goes on sale July 1, will deliver improved handling, long mileage and superior comfort.

“We’ve enjoyed a tremendous amount of success in the H & V category with products like the AVID Ascend® and AVID ENVigor®,” said Andrew Briggs, Yokohama’s VP of Marketing. “As we strive to meet the increasing demands of the end-user, we’re thrilled to be able to introduce the Ascend GT, which represents a significant step forward in terms of all-season handling, without sacrificing mileage, or comfort.”

Available in 50 H- and V-rated sizes, the Ascend GT is designed for luxury sports sedans and coupes, as well as mainstream passenger cars in sizes ranging from 15 inches to 20 inches and is offered with a 65,000-mile tread life warranty on all sizes.

Benefits of the Ascend GT include:

-- Shorter wet braking is achieved by an all-new asymmetric tread design with a unique circumferential groove arrangement engineered to provide impressive stopping power and enhanced handling on wet roads.

-- Outstanding snow braking occurs thanks to hundreds of 3D sipes and a notched block design, resulting in standout performance for both snow braking and handling.

-- Longer treadlife comes from Yokohama’s newly engineered TriBLEND compound and an ultra-square contact patch which produces long, even wear and high-speed stability.

-- A much quieter ride is assured by a multi-pitch tread block variation and adaptive outside shoulder blocks which combat uneven wear for a quieter ride throughout the life of the tire.

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatirecorp

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

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