Yokohama Tire Expands Partnership with Bassmaster
The new sponsorship will again highlight the GEOLANDAR® tire brand to outdoor enthusiasts and the fishing community.
Yokohama Tire is once again casting its marketing net to outdoor enthusiasts and the fishing community by renewing and upgrading its partnership with Bassmaster. The tiremaker announced today it has signed an agreement to sponsor multiple events, including title sponsorship of the Elite Series tournament in Lake St Clair, MI. The Yokohama Tire Bassmaster Elite runs from August 7-10.
Other touchpoints of the agreement include Bassmaster Supporting Level Sponsorship (Elite, Opens, B.A.S.S. Nation, Team Championship, College and High School Series), as well as Presenting Sponsors of the Celebrity Pro-Am Tournament and Bassmaster Classic Weigh-Ins at Dickey Arena during the Bassmaster Classic Event Week, March 21-23, Lake Ray Roberts in Fort Worth, TX.
“We’re excited to partner with Bassmaster again and increase our support and involvement,” said Andrew Briggs, Yokohama Tire’s VP of marketing and product management. “Last year was a hit with our customers, and we really connected with Bassmaster’s incredibly passionate fan base around our wide range of GEOLANDAR truck and CUV/SUV tires. We’re looking forward to an even greater presence this year with more fan-related activities and activations.”
Along with the Bassmaster Classic, Yokohama will have an outdoor experiential activation at several of the Elite Series locations in 2025, which will incorporate an interactive display, giveaways and autograph sessions with Team Yokohama athletes.
“We’re proud to have Yokohama become a supporting sponsor in the 2025 season,” said B.A.S.S. Chief Executive Officer Chase Anderson. “Bassmaster anglers require the best equipment available to them both on and off the water, and Yokohama tires are a constant they can count on to get them safely to every destination during a tournament season. I personally made the switch to Yokohama on my vehicles and can attest to the quality and durability of Yokohama’s tires.”
About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bass Pro Shops Bassmaster Team Championship, Yamaha Rightwaters Bassmaster Kayak Series scored by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors.