ADVAN Original Goods
Since 1978, ADVAN has defied expectations and pushed the boundaries of tire technology. The name "ADVAN" symbolizes our commitment to advancing Japanese tire technology. With a focus on drivers demanding superior performance, ADVAN quickly established itself as a leader in the industry. Our iconic race livery, cemented by our first victory in the All Japan F2 Championship, has become a symbol of the relentless spirit that drives us forward.
Goods Spotlight
Against All Odds Tee
From the racetrack to the streets, ADVAN has always been the underdog, defying the odds and proving that with the challenging spirit, anything is possible. This tee celebrates that spirit with a bold "Against All Odds" graphic designed to mimic the tread pattern of our iconic ADVAN tires.
• Heavyweight, 100% combed cotton
• Relaxed fit
ADVAN Collections
ADVAN Essentials Collection
Since 1978, ADVAN has been a synonym for the challenging spirit. It has always been aiming at a new level as a challenger. The essentials collection embodies the passion on asphalt in the iconic Red in Black with modern day ADVAN designs.
ADVAN Collections
ADVAN Heritage Collection
Our iconic race livery, cemented by our first victory in the All Japan F2 Championship, has become a symbol of the relentless spirit that drives us forward, the Challenger Spirit. This limited heritage collection pays an homage to the original collection that was released in the 90s.
ADVAN Collaborations
ADVAN x Orido x DAI Capsule
Collaborative collection with legendary Yokohama drivers Max Orido, Maaya Orido and Dai Yoshihara. ADVAN reimagined through the lens of Maaya.
ADVAN Collaborations
ADVAN x CHRNCLS Legacy Capsule
Collaborative collection paying tribute to the iconic ADVAN brand, re-imagined through the vision of The Chronicles for the 45th anniversary of ADVAN that was also displayed at Pebble Beach during the Japanese Automotive Invitational.
ADVAN Collaborations
ADVAN x DAI WTAC Capsule
Collaborative collection with Yokohama driver and ambassador Dai Yoshihara as a commemorative nod to the first ever US versus Australia with team Evasive for World Time Attack Australia.
ADVAN Collections
ADVAN Essentials Collection
Since 1978, ADVAN has been a synonym for the challenging spirit. It has always been aiming at a new level as a challenger. The essentials collection embodies the passion on asphalt in the iconic Red in Black with modern day ADVAN designs.
ADVAN Collections
ADVAN Heritage Collection
Our iconic race livery, cemented by our first victory in the All Japan F2 Championship, has become a symbol of the relentless spirit that drives us forward, the Challenger Spirit. This limited heritage collection pays an homage to the original collection that was released in the 90s.
ADVAN Collaborations
ADVAN x Orido x DAI Capsule
Collaborative collection with legendary Yokohama drivers Max Orido, Maaya Orido and Dai Yoshihara. ADVAN reimagined through the lens of Maaya.
ADVAN Collaborations
ADVAN x CHRNCLS Legacy Capsule
Collaborative collection paying tribute to the iconic ADVAN brand, re-imagined through the vision of The Chronicles for the 45th anniversary of ADVAN that was also displayed at Pebble Beach during the Japanese Automotive Invitational.
ADVAN Collaborations
ADVAN x DAI WTAC Capsule
Collaborative collection with Yokohama driver and ambassador Dai Yoshihara as a commemorative nod to the first ever US versus Australia with team Evasive for World Time Attack Australia.