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Yokohama Tire Corporation Sponsoring Events at 52nd Annual Porsche Parade
in San Diego, July 1-5
ADVAN® tire brand highlighted at rallies,
tech seminars and awards dinner
FOR IMMEDIATE RELEASE
Media Contact: Raymond Fong, PCGCampbell, 310/224-4941
rfong@pcgampbell.com
FULLERTON, Calif. - (June 5, 2007) - Everyone loves a parade, especially if it features about a 1,000 Porsches screaming down the road. That'll be the scene as Yokohama Tire Corporation® sponsors several events during the Porsche Club of America's 52nd annual Porsche Parade, July 1-5 in San Diego. Yokohama has been a sponsor of the popular event for 20 years.
According to Jim Mayfield, Yokohama director ADVAN® brand, the ultra-high-performance ADVAN line will be highlighted on Tues., July 3 at Porsche Parade events such as the difficult and precise TSD (time, speed and distance) rally, the gimmick rally, the Porsche radio control car and die-cast car event and the North Island Beach awards dinner.
"The Porsche Parade is the perfect venue for Yokohama to showcase ADVAN," Mayfield said. "Porsche owners are definitely our audience and our high-tech ADVANs are suited perfectly for high-end sports cars like Porsches.
"Porsche Club of America is an excellent group to work with and being a part of this weeklong celebration in San Diego will be a great opportunity for Yokohama and ADVAN."
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based Yokohama Rubber Co., Ltd., a global producer and distributor of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation offers a complete line of tires, including high-performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications. For more information on Yokohama's extensive product line, visit www.yokohamatire.com.
Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the "Taking Care of Your Tires" section at www.yokohamatire.com.
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